Weibo is one of the most popular social media in China and is often considered to be Twitter. Like WeChat, Weibo is another platform brands commonly used for social media marketing in China. As of November 2020, Weibo has had over 520 million monthly active users and 230 million daily active users. Weibo is a suitable platform for content to go viral and for KOLs or influencers to build their online communities.
Weibo has abundant KOL and celebrity resources in Chinese social media. Brands can use Weibo for IP marketing to help enhance brand influence. This is an important and effective solution for brands via Weibo IP marketing. It increases brand influence and user engagement at a lower marketing cost.
Brands can link e-commerce stores and products in their Weibo official account posts. With many users already having Alipay linked to their Weibo accounts, they can purchase featured products with just one click. Therefore, Weibo can be very effective in driving online sales.
Chinese social media platforms are totally different from the western social media. While Facebook, Youtube, WhatsApp, LinkedIn, Instagram, Snapchat and Twitter continue to dominate the western world, China has seen the emergence of many innovative new social platforms, such as Wechat, QQ, Weibo, Douyin, Kuaishou, Bilibili, Xiaohongshu, etc. These Chinese social websites have hundreds of million users.
In China, the 5G mobile network and the popularization of smart phones are rapidly developed. There is almost one billion smart phone users in China. Chinese people on average spend more than 5 hours on the internet per day. They spend an average of more than 2 hours on social media platforms. Additionally, a study shows that more than 40% of Chinese use 3-5 social media applications per day.
According to the related report, the Chinese internet population was around 989 million in 2020 and 160 million 5G mobile users, 89% of world 5G users. And mobile phone user accounts are over than 1.6 billion in 2020. As the world’s largest online community continues to grow, Chinese social media platforms have become popular marketplaces to reach Chinese consumers. With the diversification of China’s social media ecosystem, various social media applications have brought a deeper impact to Chinese consumers’ lives. More and more brands have also been using social media as a major marketing method for brand advertising activities.
For brand marketing, understanding the various Chinese social media platforms is crucial to engage with Chinese customers. The social media usage with hundreds of million active users in China is huge. The business value of Chinese social media for brand marketing and ROI is significant.
We can help you better interact with Chinese consumers where they are most engaged.
Many years of experiences in executing organic and paid social media strategies in China.
We can help you navigate China’s social environment, helping you apportion your budget in the most effective channels possible.
We can support your China social strategy in key areas.
Social media-buying on Weibo and WeChat
Analysis and reporting in Chinese or English
We specialize in the localized Chinese marketing services and help your business succeed in China. Our team is always ready to help. If you’ve got any questions, just send us an email and tell us your needs, or fill out the contact form. We promise to get back to you quickly.
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