Kuaishou is currently the second-largest short video platform in China, with more than 300 million daily active users. It is rapidly becoming popular in cities below the second tier in China.
While most social media is dominated by celebrities and influencers, Kuaishou amplifies the voice of ordinary people and their lives. Kuaishou users are mainly young people who come from second and third-tier cities, but also from villages and rural areas of China.
Kuaishou actively collaborates with all the other major players in Chinese ecommerce retail. It is possible to connect to platforms such as Taobao, Pinduoduo, and JD.com. Kuaishou is also a cross-industry platform but suffers from a lower purchasing power than Douyin (its audience is younger and living in smaller cities). It is a good platform to promote commoditized or low-priced products
Chinese social media platforms are totally different from the western social media. While Facebook, Youtube, WhatsApp, LinkedIn, Instagram, Snapchat and Twitter continue to dominate the western world, China has seen the emergence of many innovative new social platforms, such as Wechat, QQ, Weibo, Douyin, Kuaishou, Bilibili, Xiaohongshu, etc. These Chinese social websites have hundreds of million users.
In China, the 5G mobile network and the popularization of smart phones are rapidly developed. There is almost one billion smart phone users in China. Chinese people on average spend more than 5 hours on the internet per day. They spend an average of more than 2 hours on social media platforms. Additionally, a study shows that more than 40% of Chinese use 3-5 social media applications per day
According to the related report, the Chinese internet population was around 989 million in 2020 and 160 million 5G mobile users, 89% of world 5G users. And mobile phone user accounts are over than 1.6 billion in 2020. As the world’s largest online community continues to grow, Chinese social media platforms have become popular marketplaces to reach Chinese consumers. With the diversification of China’s social media ecosystem, various social media applications have brought a deeper impact to Chinese consumers’ lives. More and more brands have also been using social media as a major marketing method for brand advertising activities.
For brand marketing, understanding the various Chinese social media platforms is crucial to engage with Chinese customers. The social media usage with hundreds of million active users on Weibo and WeChat in China is huge. The business value of Chinese social media for brand marketing and ROI is significant.
We can help you better interact with Chinese consumers where they are most engaged.
Many years of experiences in executing organic and paid social media strategies in China.
We can help you navigate China’s social environment, helping you apportion your budget in the most effective channels possible.
We can support your China social strategy in key areas.
Social media-buying on Weibo and WeChat
Analysis and reporting in Chinese or English
We specialize in the localized Chinese marketing services and help your business succeed in China. Our team is always ready to help. If you’ve got any questions, just send us an email and tell us your needs, or fill out the contact form. We promise to get back to you quickly.
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