Chinese E-commerce Platform

How big is the Chinese e-commerce market

The reveal of Chinese e-commerce market inaugurated a new era of the China’s economy. In 2020, the added value of the digital economy accounted for more than 38% of the China’s GDP. In the same year, nearly a quarter of China’s physical goods retail sales were sold online, far above the global average of 18%.

China contributed to more than half of the world’s e-commerce retail sales in 2021, with the sales value surpassing the combined total of Europe and the United States. Today, China has the largest digital buyer population in the world, amounting to more than 780 million online buyers.

Top 5 chinese e-commerce platforms

Chinese e-Commerce Service

The chinese e-commerce market has the need for a lot of imported brand products. If you are intereseted as an international merchant to sell your products via Chinese ecommerce platforms and approach hundreds of millions of Chinese customers, we can help you to succeed and tailor a series of marketing stategries for the Chinese retail market to your needs based on your products.

If you work in the online retail industry, Chinese ecommerce should not be ignored. If you are interested in the Chinese market, we would love to learn about your business. Just write us a message to start.

We will help you do:
Market research in China
How to find Chinese distributors
How to export your products to China
How to list your products on Chinese e-commerce platforms
How to advertise your products successfully and creating sales plans
How to brand your products in digital marketing to increase sales growth
and much more

Top 5 Largest eCommerce platforms in China

1. Tmall and Taobao


Both of Tmall and Taobao ecommerce websites are operated by Alibaba Group. Tmall was founded in 2012 and Ranked 6 in global website by Alexa. It has averaged 90 million active users per day. Tmall integrates thousands of brands and manufacturers to provide a one-stop B2C solution between merchants and customers. It provides 100% quality-guaranteed items, 7 day after sales service with no reasons to return of Chinese e-commerce service.

Taobao is Rank 7 in global websites, and founded in 2003, as China’s largest ecommerce platform, it has around 500 million registered users and recently average 57 million users per day visiting taobao. The daily number of listed items has exceeded 800 million and average 48,000 items are sold per minute on Taobao. All transcation on Tmall and Taobao both are safety and guaranteed by Alipay.

What’s the difference between Tmall and Taobao websites
As the largest Chinese e-commerce platforms, Tmall is focused on B2C(Business to Customer) sales mode but Taobao is more like C2C (Customer to Customer) sales mode. Tmall requires that their sellers are qualited brand owners or manufacturers and Taobao allows individuals sellers, retailers, and wholesalers to list freely items and sell almost everything directly to buyers.

And Taobao website is accessable to Tmall items and sellers. So, Chinese customers can buy any items on taobao, from clothing, fashion accessories, cosmetics, food, beverages, electronics, furniture, gardening, decorations, toys, gifts, books, medicine, cars, services, property, etc. almost everything you can think of.



JD, which is founded in 2004 and named in Chinese for JingDong (京东), is Taobao’s biggest competitor. It’s averaged 46 million users per day and shifted from the former JD’s website JD has tens of distribution warehouses in China and owned delivery network, so that it can offer the fast delivery service with delivering the items to customers on the same day or the second day when buyers order. It also offers a mobile App Chinese e-commerce service platform for customers.

JD platform provides two sales modes. One is that the suppliers place the items in JD distribution warehouses, and JD sells these items, delivers, and aftersales. And another one sales mode is that merchants join in JD platform, sell, arrage delivery and aftersales by themseves.

JD’s e-commerce website provides the full coverage of products, for example smart phones, computers, mobile electronics, gadgets, home appliances, office supplies, clothing, fashion accessories, sport products, industry supplies, car accessories, infant & mom supplies, books, games, drinkings, fresh food, tickets, travel service, etc.

3. Pinduoduo


Pinduoduo was founded in 2015 and focused on social + mobile Chinese e-commerce mode. By sharing the shopping mode with people, buyers always have a lower price. It’s reported that Pinduoduo had 788 million users and annual turnover around USD260 billion till in the end of 2020. Pinduoduo has rapidly grown the biggest online marketplace for agricultural products in China.
As the leading online Chinese agriculture marketplace, Pinduoduo has made improving the productivity and efficiency of the supply chain of Chinese agriculture industry. Through Pinduoduo platform, there are 12 million agriculture growers and their communities participated in the mobile ecommerce marketplace and gain the benefits from the fast-growing digital economy.
Moblie App: Pinduoduo (拼多多)

4. Vip Shop


Vip shop is an e-commerce platform specialized in discount sales, founded in 2012. It provides an innovative ecommerce sales model of “discounts + lightning deals” with more than 1,000 brands in a wide range of products including clothing, fashion accessories, cosmetics, home supplies, baby cares, etc.

5. Suning


Suning is chain of department stores in China and founded in 1990. Suning is one of the leading commercial enterprises with two public companies in China and Japan respectively.

Suning operates more than 1,600 stores in China and Japan. Its Chinese e-commerce platform provides electronic products, home appliances, household commodities, clothing, fashion accessories, office supplies, car parts, financial services, etc.

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